What Perfume Should You Wear in Summer? Your Ultimate Guide

Summer changes everything.

The heat, your skin, your mood… and your fragrance.

So, what perfume should you wear in hot weather?

Fresh? Light? Or something more sensual?

At Hanae Mori, summer is a playground.

Press Start: Tokyo Summer

Choose your scent like you choose your character.

Why your fragrance should change in summer

When temperatures rise:

• Fragrances project more
• Heavy notes can feel overwhelming
• Skin intensifies scents

Go for:

• fresh
• light
• radiant fragrances

Best fragrance types for summer

Fresh & citrus

Clean, energizing

HM - Eau de Parfum

Fruity & soft gourmand

Playful and bright

Butterfly - Eau de Parfum

Hanae - Eau de Parfum

Floral & aura

Perfect for evening

Magical Moon - Eau de Toilette

Choose Your Summer Character

🦋 Butterfly - soft & addictive

🌸 Hanae - playful & vibrant

❄️ HM - fresh & balanced

🌿 HIM - free & natural

🌙 Magical Moon - magnetic presence

Travel-friendly formats

30ml & 50ml = your perfect summer companions.

Switch your scent anytime.

The best summer perfume?

There isn’t just one.

It depends on your mood, your day, your moment.

Discover them all

Try, explore, switch.

Unlock your set. Build your summer.

Collection Discovery Set

Find your summer scent

Explore the full collection