Stories
The Butterfly EffectDesigner Hanae Mori is renowned around the world for her love of butterflies. She wove...
Second-Skin Fragrance - How to Wear Your Perfume This FallAs the back-to-school season approaches, it’s time to refresh your wardrobe… and your fragrance wardrobe. Summer fades away,...
CHOOSE YOUR CHARACTERFind Your Scent Identity in the Tokyo Summer Game Tokyo is more than a city....
What Perfume Should You Wear in Summer? Your Ultimate GuideSummer changes everything. The heat, your skin, your mood… and your fragrance. So, what perfume...
Press Start: Tokyo Summer by Hanae MoriTokyo, a city of endless dimensions. A vertical playground where skyscrapers stretch into the sky,...
Celebrating Mothers with Elegance: The Art of Gifting a FragranceGifting a fragrance for Mother’s Day is a timeless ritual. A gesture that transcends generations,...
Gifting a Personalized Fragrance for Mother’s DayFor Mother’s Day, some gifts carry a deeper meaning. Because they are unique. Because they...
Butterfly, the iconic fragrance to gift for Mother’s DayGifting a fragrance for Mother’s Day is choosing far more than a present. It is...
Mother & MuseA signature to cherish In 2026, Hanae Mori celebrates the centenary of her birth. A...
Why Butterfly Remains a Signature Fragrance TodaySome fragrances mark a moment. Others become part of who you are. For 30 years,...
Inside Butterfly: A Gourmand-Floral Signature That Stands the Test of TimeSome fragrances make a statement. Others tell a story. Butterfly by Hanae Mori does both,...
Butterfly by Hanae Mori: Celebrating 30 Years of an Iconic FragranceIn 2026, Butterfly by Hanae Mori celebrates its 30th anniversary. For three decades, this iconic...
