The Butterfly Effect

Designer Hanae Mori is renowned around the world for her love of butterflies.

She wove this motif endlessly into her creations and haute couture gowns, transforming it into her signature. A symbol of freedom, transformation, and lightness, the butterfly embodies a femininity that is both delicate and self-assured.

With Butterfly, this signature comes to life in a new way.

Invisible, yet deeply present.

At first flutter, the fragrance opens with soft notes of wild red berries - luminous and refined. Then the floral heart unfolds: an airy blend of plum blossom, intertwined with jasmine and rose, like petals carried by a gentle breeze.

Gradually, the scent settles.

Warmer, more enveloping.

Gourmand and woody notes emerge, leaving a trail on the skin that is both comforting and unforgettable - a soft yet lasting impression.

Butterfly is more than a fragrance.

It is a way of being.

From Tokyo to New York, from New York to Paris, it moves effortlessly across cultures and borders. One rhythm, one breath, one presence that reveals itself with grace.

Like the butterfly effect, the smallest gesture can transform everything.

A fragrance, a trail… and the feeling of becoming fully yourself - more aware, more radiant, more deeply feminine.

Discover Butterfly and let your scent reveal you.